Bleach London Reincarnation Mask

Hello Lovelies,

No matter how kind you usually are to your hair, Summer often leads us to some major follicle abuse. If it isn’t a head full of shiny high lights, it’s the cholrine, sun and endless heads of festival braids and dry shampoo. Poor hair!

I have been on top of hair conditioning and entrusting my bleachy needs to a professional but I am always on the look out for my next hair holy grail and I have found it.

The Bleach London Reincarnation Mask

Bleach London, the brain child of Alex Brownsell, not only have a kickass colouring HQ in London you can also find their products on the shelves of Boots. After seeing Kellie of Big Fashionista rave about the Reincarnation Mask, I had to check it out myself

The thick white conditioning mask has a light pleasant smell and applies easily straight from the tube. I use this every time I wash and it just makes my parched bleached hair feel slinky and infinitely stronger.

It has improved the texture of my naturally styled hair but the wow factor hits when I style my hair straight and sleek. The results are phenomonal.

If your hair is only mildly dry and damaged you could get away with using this as a weekly treatment but if like me you’re a slave to the bleach, using it regularly does nothing but go from strength to strength.


You can buy the Reincarnation Mask for £6 from Boots but haircare is quite often on special offer so it is worth keeping an eye out – your hair will thank you.