I don’t usually post straight from a press release but this was an exception.
My best friends beautiful 5yr old twins are both One Direction fans (or Wand Erection as I call them and keep getting told off!)
Nothing will please Girly Twin more than having some make up play with 1D make up!
I shall be there, being dutiful, buying the collection for her birthday, with myself and Laura both sworn to secrecy until it comes out… gotta love surprising a child!
UK GETS READY TO GO CRAZY, CRAZY, CRAZY FOR ONE DIRECTION MAKEUP
– Superdrug announces exclusive launch of One Direction cosmetics –
As One Direction head to the top of the UK charts for their latest single Best Song Ever, Superdrug announces news of a new make-up collection inspired by the band.
The limited edition make-up collection created by cosmetics brand MUA is available exclusively at Superdrug stores.
The collection which is the first make-up tie-in with the band comprises of lipsticks, lip polishes, cheek tints and nail polishes.
Lipsticks, nail polishes and lip polishes are each available in five shades, one for each band member. The lipsticks have the One Direction logo embossed onto the product and the band’s signatures on the packaging. The nail colours are embellished with labels shaped as guitar picks featuring images of the band member the nail colour represents.
Designs throughout the range reference the band’s journey from X Factor entrants to the world’s hottest boy band. The cheek tint (£3) is named What Makes You Beautiful after the band’s 2011 debut single, nail polishes (£3) are named Little Things after the 2012 single, and lip polishes (£2.50) and lipsticks (£3) Kiss You after the 2013 single.
The range will launch in Superdrug on 31st July, with further products in the collection launching later this year.
Simon Comins, Superdrug Buying Director said: “We are delighted to launch the MUA One Direction collection and know that this range is going to be one of the hottest beauty launches of the year.
“What’s really important about this range is not just the fact each product has been created for and signed off by the members of One Direction but the product quality.
“The MUA range is famous for offering fantastic products, on trend shades and amazing value and the One Direction collection underlines this brand history.”