Ok, so I might be channelling the Two & a half men theme tune but today I wanted to talk to you about men. Everyones favourite subject right?
Yesterday saw an interesting article posted on the Daily Mail (Daily Fail) about John Lewis’s newest menswear model – Johnny Harrington. On clicking in to the article I was presented with a manly looking male model, unlike nothing you’d imagine selling high end highstreet clothes. Johnny intrigued me, pulled me in. Piqued my interests if you will.
I was thoroughly impressed that this strapping, manly, rugged looking chap was selling clothes that my husband, a 30yr old ‘manly man’ would want to wear, based on the fact that a rough and tough looking fella was modelling them rather than an 18yr old stereotypical male model. Yes, we all know the type I mean.
I polled Mr Tramp and a few friends, varying from the rugged of rugged to the preened of the preened and there was a VERY strong divide on opinions on Johnny. The more ‘manly’ men of the group all favoured Johnny’s campaign with quotes such as
“He looks like he has a story to tell”
“He’s wordly wise looking”
“Check out that f&%$^& beard, I WANT ONE!!!”
while the more high fashion super groomed folks thought he looked dishevelled and made the clothes unappealing.
I can see it from both side. No one wants to buy in to the clothing ideal, to be wanting an outfit worn by someone they cannot identify with but I absolutely commend John Lewis for bringing in a new flavour to their male models.
What does astound me is some of the rude, unpleasant and just down right ludicrous comments I have seen made about the advert and about Johnny himself. So he has a beard and long hair, that makes him any less of a person how? Exactly. Just because he isn’t covered in St Tropez with eyebrows plucked to within an inch of their life, doesn’t mean he CAN’T be a male model. Think of all the unconventionally beautiful female models out there! Just because someone has a beard and long hair, does that automatically mean they don’t care about grooming? Er no.
Hats off to John Lewis and to Johnny for breaking the mold and I truly hope this sees an increase in the diversity of the male modelling world. More manly men please!!!
And just for my own personal benefit…. Here are my 2 favourite bearded hotties…..
Aaron Kaufman and Richard Rawlings.
Yes so I’m slightly biased, cars & hotties… I wonder how much flights to Texas are?…..
What do you think of the new John Lewis campaign? Are you a fan of a manly man? Let me know!