Being one of those frustratingly termed “plus size” ladies, there’s been a barrage of plus size lines and stores on the high street that have come and gone over the years. If after a frantic Saturday trawling round a shopping centre looking for a pair of trousers, it was always a safe bet to go to Evans. The highstreet stalwart for such things.
Back in the day, Evans used to be pretty damn funky with their Seven/7/ Se7en (whatever) range which was definitely aimed at a younger market. No one wants to feel AND look frumpy on a Friday night now do they girls?
Steadily over the years, Evans has (and I know a LOT of you agree) have drastically declined in both their fashion styles, cuts and market pricing. For a while their prices were ridiculous in comparison to Etam / H&M BB / New Look Inspire but they seem to be evening out…. On somethings.
What I’m having a little rant about is sizing, their cuts and of course style. I recently went in to a store to buy a new pair of jeans. Not a hard task right? I’m you’re average “big girl” build, long legs, round tum, big boobs etc etc. I grabbed my size and headed in to the changing rooms. Now I am fully aware of vanity sizing but what I encountered was just diabolical. The jeans wouldn’t go passed my calves they were that tight! I nipped back out for the next size up, still nowhere near etc until I had gone up 4/5 sizes to a 32 and they STILL wouldn’t go all the way up. They weren’t skinnies or jeggings, just your average straight leg jeans. Can you imagine how that made me feel?! Going up a size by choice for a nicer fit is fine but this was just crazy!
I find this to be a regular occurance with Evans in the last year or so. I know I’m not an odd shape so why should this one shop, that is famed for providing clothes to us plus sized hotties be so off the mark? Sadly, the buzz around the interwebs is that I’m not the only one who is being left on the sidelines by Evans.
Let’s not get me started on their offerings on trends. I know no one might want to buy a size 32 mini skirt and sheer leggings and white lace boob tube, but surely if these are the trends, it would be nice to be atleast offered them right, rather than the usual checky blouses and long mumsy tunics with comfortable slacks?Who says fat CAN’T be fabulous? Their Beth Ditto range was an improvement but then again, their prices for her pieces were crazy and probably priced a lot of the younger fashionistas out of buying them which was a shame!
With the uprising in online retailers such as Yours Clothing and the very on trend Simply Be, I don’t understand why Evans are still lagging behind the times. Simply Be are moving in to opening High Street stores and I tell you what, once they roll out in to the mainstream, I really do think it will be the final nail in the Evans coffin.
While out shopping after the Evans jeans debacle, I managed to pick up a bargainous pair of jeans for £11 (in my size), a beautiful smart going out top, a winter coat, a sweater and a belt for the princely sum of £55 in Tesco. Tesco’s plus size range is fab, I must say. Trendy yet classical with on trend prints and colours all at a VERY reasonable price. My thick winter coat was £35, the equivalent would be around £60 in Evans.. So if these clothes can be made so cheaply at such a good quality, why aren’t shops picking up on this and realising just because we’re fat, we don’t want to pay 3x more for something when we don’t need to. I know our clothes take more fabric than your average size 8 but if Tesco + Asda can do it, why can’t Evans? Even Sainsburys offer a select of more on trend plus size clothes at a more reasonable price!
After a long ‘open relationship’ with Evans, I think I am fully ready to put this one to bed, move on and not be a patron of the store any more until they buck their ideas up and stop playing it so safe and mumsy… us young girls need clubby clothes too!
My future choices will be Tesco, Simply Be, Sainsburys, Inspire, Simply Yours….. I’m coming to get you *rawr*