‘HERE I AM’
Fenwick of Bond Street launches ‘Here I Am’, a year–long campaign inspired by Jim Fenwick’s first words as he arrived on Bond Street in 1891
Here I Am, by Andrei Robu
Fenwick of Bond Street, which has retained its prominence on Bond Street for the fashion cognoscenti since opening in 1891, announces the launch of ‘Here I Am’, a year-long campaign inspired by the words JJ Fenwick (known as Jim) said after first arriving on Bond Street in 1891 to open his ground-breaking new concept (combining the selling of different goods in clearly defined departments under one roof), today known as a department store.
Here I Am’ heralds Jim Fenwick, one of England’s greatest retail pioneers as its muse. The campaign will celebrate Fenwick’s unique story by taking customers through a journey of unexpected collaborations that will be infused through Fenwick of Bond Street’s products, events, services and windows.
2015 marks the advent of a new era, and a new moment for Fenwick of Bond Street, as the retailer embarks on the next phase of its journey to become famous as London’s House of Style.
Paying homage to Jim Fenwick’s concept of collaborating with cool new artists of the day, Fenwick has invited artist Andrei Robu to illustrate the words ‘Here I Am’ through a series of art installations which will go live in the retailer’s iconic Bond Street windows in January 2015.
Also launching in January is Fenwick’s limited edition ‘Here I Am’ beauty bag. The exclusive cosmetics bag features 24 of the most sought after beauty products from brands including Eve Lom, Suqqu, Laura Mercier, Clarins and Chantecaille to help start the New Year with a beautiful glow. The beauty bag is worth £250, and will be offered complimentary whilst stocks last to customers who spend £200 in Fenwick of Bond Street’s beauty hall.